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The Success Formula For Information Marketing

June 24, 2011 By cbessent Leave a Comment

If you are going to build a successful information marketing business, you are going to go through several phases. You are going to try lots of different methods to get leads and convert them, to create information products, communicate, advertise, promote and maintain good customer relations.

I think it’s important for me to mention here that I have already felt your pain. I have been through the struggles you are going to face as you start an online business. I wasn’t successful overnight-not by a long shot.

I can’t emphasize enough that, when I started out, it was just me sitting in my bedroom. I lived in trailer then. Seriously, it was just a little trailer, maybe 500 square feet of living space. I can remember that when I moved into that trailer, it was hard for me to come up with the rent for the pad it was on. I think it was 5 a month, and the first couple of months I had a hard time swinging it.

But I had my little desk right next to my bed, and I had a computer.

I had never built a web page. I didn’t even know what pay-per-click advertising was. A friend of mine showed it to me.

At that point, I had never written a book. I had never published an information product of any kind. I had never done any of this stuff. What’s more, I didn’t have access to any of the amazing free and low-cost tools that are available right now to build your information marketing business. Nobody showed me how to find niches that work or how to publish my information products.

What I’m trying to communicate is that I understand what it’s like to be at the beginning and not have all this success around me. So when I give you a blueprint for success in information marketing, it is based on hard-earned experience.

I don’t take it lightly, and neither should you.

So here’s the basic outline. My “money making” formula is based upon what I like to call the Three Pillars.

Customers + Content + Conversion = Info Marketing Success

Number one is the Customer pillar, which is everything you do to get leads, to drive traffic, to get people to come to you web site and opt-in and do things like that.

Number two is your Content pillar, which is comprised of your information products and services, the things that you actually sell to people, the things that carry your information to your customers.

Number three is your Conversion pillar, which is everything that you do to get the visitors that come to your web site to then convert and buy things. This pillar includes things like your e-mail newsletters, your sales letters, and so forth.

Any success you achieve in information marketing must include all three pillars. You can’t leave one out, and there are no shortcuts. Just like a stool with only two legs cannot stand, neither can an information marketing business succeed without solid customers, content and conversion.

Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet…Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”

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How to be a Successful Blogger

June 24, 2011 By cbessent Leave a Comment

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?

You should begin your blog with a free blog hosting service such as Journal Home or Blogger. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service is, in the case your blog doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your “move”. Simply add a last entry stating that your blog has “moved” and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!

2) Niche

A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family…you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors.

4) Traffic

It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your site in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs

Use multiple blogging accounts to attract more people. This means you should have a blog with JournalHome.com, Blogger.com, LiveJournal.com, Blog-City.com, tBlogs.com, etc. The more blog accounts the better. You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

8) Short & Concise

Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You’re a Professional

You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “Old Blog has been moved to New Blog please follow and bookmark this link for future reference.This way all returning visitors and new readers should not have any problem finding your new blog domain.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.

Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

Written by viniyo

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Negotiate Successfully Using Within Information

June 24, 2011 By cbessent Leave a Comment

When you negotiate and you have ‘inside information’, do you recognize when or the way to use it? There is an undervalued force that speaks, but makes no sound, a force which will’t be seen, however one that can have a nice impact on any negotiation. It’s a force that may be used to strengthen your negotiation position. It is a force which will be used to ferret out statements that aren’t truthful, during a negotiation. That force is ‘inside information’. It differs from ‘insider’ information, however used properly, it will be just as advantageous.

‘Inside information’ could be a term I’ve coined as data you gather before and during a negotiation that can be used at strategic points within the negotiation. It’s data gathered legally from sources that are uncovered as the result of the analysis you are doing before negotiating.

Recently, a true estate investor friend of mine sought my recommendation on a negotiation state of affairs she encountered. She was in the method of creating an provide on a property that had listed for .a pair of million. The present owner stated he had made 1,000,000 greenbacks worth of upgrades to the property and therefore the ‘real worth’ was worth a total closer to million. When the property’s appraisal, the price at which comparable properties sold for in the world, came back, the property was valued at .nine million.

The owner of the property failed to grasp my friend had received the knowledge displayed within the appraisal and therefore, he was still trying to tout the property’s worth as .2 million. My friend asked the owner if he may lower the value of the property and also the owner indicated he could not at that time.

My friend had many pieces of ‘within information’.

1. She knew the property had been on the marketplace for more than a year.

2. She knew the owner was getting terribly anxious to sell.

3. She knew the appraisal of the property was valued below the asking price.

4. She knew this housing market was more than doubtless visiting a see a continuing decline in property values.

I instructed she let a week or so pass and then contact the owner again. Within the follow up conversation, I instructed she give the owner statistical info showing where property values were in his area a year ago, where they are these days, and where they might be a year from now. I additionally recommended she let him grasp that she knew what the appraisal was for the property. She followed my suggestion and a few weeks later, she bought the property for .75 million.

As I stated at the onset of this lesson, ‘within information’ is different than insider information. I make that distinction to spotlight the actual fact that you should not feel badly about using ‘within info’; it’s data that you gather as the results of doing all your due diligence before and throughout the negotiation process. It is not info gathered from an illegal manner or source.

How then do you establish when to use ‘inside information’? You ought to invariably contemplate the subsequent factors as an indicator as to the timing of using such data …

1. Build a determination as to the believability of the knowledge you have got before using it. In some cases, with some negotiators, you can do more hurt than sensible by introducing information that’s not believable, even if it’s verifiable.

2. Assess the worth the knowledge can have on the overall outcome of the negotiation. Some negotiators will become rigid and immobile when presented with information that is drastically counter to their position.

3. Use ‘inside info’ as a positioning tool, if you wish to let your negotiation partner grasp that you’re conscious of a lot of than he could think you know (Watch out not to display the knowledge in a very manner that might be perceived as threatening. Depending on the timing of its use, you’ll be able to either enhance or break rapport).

After you negotiate, be less distracted and a lot of determined to succeed in the goals you have set for the negotiation. If the overall goal of the negotiation is value the hassle you undertake to achieve a successful outcome, use the ‘within data’ you have at your disposal. Do not be bashful regarding using this tool as an aid. If you’re concerned regarding how you will be viewed, don’t show, nor use all the information you have. Do what you can, with what you have to justify the end result of the negotiation in your mind. If you use ‘within info’ correctly, you will build yourself and your negotiation partner feel sensible regarding the result of the negotiation … and everything will be right with the world.

The Negotiation Lessons are …

? When negotiating, if you’re negotiating against a shifty negotiator, use ‘inside info’ as a method to ‘keep him honest’. Do not disclose everything you know at one time.

? Verify what sort of information will best inspire your negotiation partner. With some negotiators, arduous, verifiable statistical info will move them nearer to your position, while others might be motivated to move to your position, as a result of ‘everyone else is doing’ what your information indicates.

? Continually remember of the impact ‘within information’ would possibly have on the negotiation and create certain your information is valid. If it’s not, you’ll lose credibility and positioning in the negotiation. If you cannot somewhat predict what the outcome may be as the result of using the knowledge, take care how you interject it into the negotiation.

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